By Zack O'Malley Greenburg
Being winning musicians was once easily by no means sufficient for the 3 kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from youth adversity into rich person territory, collecting degrees of status and wealth that not just outshone all different modern hip-hop artists, yet with a mixed web worthy of good over $2 billion made them the 3 richest American musicians, interval. but their fortunes have little to do with promoting their very own albums: among Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming provider and different resources, those artists have transcended pop song reputation to develop into way of life icons and moguls.
Hip-hop is not any longer only a musical style; it is turn into a lifestyle that encompasses model, movie, foodstuff, drink, activities, electronics and extra - one who has opened new paths to learn and to serious and advertisement acclaim. thank you largely to the 3 Kings-who begun their very own checklist labels and published vintage albums earlier than relocating directly to develop into multifaceted businessmen-hip-hop has been reworked from a style spawned in poverty right into a actually international multibillion-dollar undefined.
These males are the fashionable embodiment of the yankee Dream, yet their tales as nice thinkers and marketers have not begun to learn in complete. in accordance with a decade of reporting, and interviews with greater than a hundred resources together with hip-hop pioneers Russell Simmons and Fab five Freddy; new-breed executives like former Def Jam leader Kevin Liles and enterprise capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the interesting tale of the increase and upward thrust of the 3 so much influential musicians in America.
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3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise by Zack O'Malley Greenburg